Our Story


The Clarence & Co. story starts in 2016 in an old villa on Clarence Street in Ponsonby, New Zealand. With four girls in their twenties under one roof, our flat was filled with a lot of laughter, good chats, and close friendships formed over Sunday afternoon cheese platters. It was here that Emma and Janelle discovered that they both shared a love of celebrating friendships and thoughtful gift-giving. When Janelle was asked to be a bridesmaid, the pair saw an opportunity and began designing unique bridesmaid proposal gifts for Kiwi brides to give their besties.

After a year of planning and research, Clarence & Co. was officially launched in October 2017. Shortly after, Charli (a bride-to-be herself!) joined the C&C team, bringing with her a love of romance and all things weddings! We each have different talents and styles, and love working together to create exceptional gifts for our customers.



The magic behind our website and brand. Janelle loves being outdoors and enjoying a glass of wine with friends. Currently obsessed with decorating her flat and can’t seem to stop watching Married at First Sight… the drama!


When she’s not on her yoga mat or exploring Europe, you can find Emma munching salted caramel chocolate and looking out for the next great product for our boxes. If you’re chatting to one of us on Instagram, you’re probably talking to Emma.

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Send us an email and you’ll usually be talking to Charli! A bubbly personality inspired by all things magical, her home is full of pink sparkles, fairies and unicorns. She’s got an eye for detail and keeps us super organised.